Reports

The Reports menu provides insights into the performance of your loyalty program and customer engagement activities.

Through various metrics and visual reports, merchants can analyze point usage, redemption behavior, and overall customer participation over time.

Insights at a Glance

The Insights at a Glance section provides an overview of key loyalty program metrics through charts and summary statistics.

Points Usage

The Used vs Not Used per Month report compares customers who redeemed points with customers who enrolled but did not redeem points during a selected period.

This metric helps merchants understand customer participation in the loyalty program.

Displayed Metrics

• Used Points – Customers who redeemed points.
• Not Used Points – Customers who have not redeemed points.
• Monthly point usage trends.

Points Lifecycle

Average Time from Enrollment to First Redemption measures the average number of days between customer enrollment and their first reward redemption.

This metric helps evaluate the effectiveness of the loyalty program onboarding experience.

Points Volume

Average Total Point Usage shows the average number of points redeemed by customers.

This metric helps merchants understand customer engagement with rewards and point redemption activities.

Repeat Interval

Average Time Between Redemptions measures the average number of days between consecutive redemptions by the same customer.

This metric can be used to evaluate customer retention and ongoing engagement with the loyalty program.

Benefits

• Monitor loyalty program performance.
• Measure customer engagement.
• Evaluate reward effectiveness.
• Identify opportunities for program improvement.
• Support data-driven decision making.