Set your brand's birthday
Save your brand's founding date in merchant settings, then create a Brand Birthday rule. This is different from a customer's birthday: a qualifying paid purchase on the brand anniversary triggers the award.
Choose an award frequency
Choose once per year for the customer's first eligible purchase on that anniversary, or every order for each eligible purchase that day. The anniversary is evaluated in Asia/Jakarta. A February 29 founding date matches only on February 29.
This rule awards points only. Set the points, purchase requirement, campaign dates, and eligible tiers or segments. It does not send a birthday gift to every member merely because the anniversary arrives.