Birthday & Anniversary Emails
Configure automated celebration emails sent to customers on their birthday and membership anniversary.
Birthday & Anniversary Emails allow merchants to automatically recognize important customer milestones through personalized email notifications and loyalty rewards.
These emails help strengthen customer relationships and encourage ongoing engagement with the loyalty program.
Birthday Email
The Celebrate Birthday email is automatically sent when a customer becomes eligible for a birthday reward.
Merchants can customize:
- Subject
- Email Content
- Available Shortcodes
This email is typically used to congratulate customers and inform them about any birthday rewards, bonus points, or special offers they have received.
Anniversary Email
The Celebrate Anniversary email is automatically sent when a customer reaches their membership anniversary.
Merchants can customize:
- Subject
- Email Content
- Available Shortcodes
This email helps merchants celebrate customer loyalty and recognize the customer's time spent in the loyalty program.
Using Shortcodes
Shortcodes can be used to automatically insert customer and loyalty information into the email.
Examples include:
- {customer_name}
- {points}
- {anniversary_years}
- {current_balance}
Available shortcodes are displayed in the email editor.
Customer Engagement
Celebration emails help merchants:
- Strengthen customer relationships
- Increase loyalty program engagement
- Encourage repeat purchases
- Reward long-term customer loyalty
Save Changes
Click Save Settings to apply the updated email templates.